The GE report broke the traditionally drab format of data presentation and strove to strike a one-on-one conversation using seamless visual language and making information fun & interesting.
GE annual report
While redesigning the annual report of the General Electric brand, the objective was to recognize the design of typographic elements as a primary core of graphic design, and to explore the issues of content as they apply to current graphic design arenas that range from traditional print into new-media applications.
With a simple yet futuristic content design, the GE annual report spoke to current shareholders and investors with the goal of attracting a younger audience for future investment opportunities at the company. The layout showcased illustrated designs of technology developed by the brilliant GE engineers. The typography throughout the book is clean and minimal, and provided the reader with a good visual hierarchy of content. The digital version of the report used videos, touch-functionality, animation of graphics and imagery to add interactivity and start an immersive conversation with its current and future shareholders.